82% of Roblox users appreciate in-experience brand content such as avatar items and mini-games, while 78% enjoy immersive brand experiences on the platform. 75% of users are also more likely to notice brands advertising there compared to other platforms. 73% perceive these brands as category leaders, and 75% consider them innovative and unique. Video ads on Roblox have also shown positive results, increasing visitation rates to brand experiences and social media interactions.